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In the United States, broccoli is sold either with the long stalks on, or as 'crowns' where the stalks are cut off.
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I love the stalks so I buy the ones with the long stalks.
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Here's some broccoli I just bought!
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You can leave it in the plastic bag that you carried it home in from the supermarket.
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Tie the plastic bag closed.
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Just leave it in the refrigerator as-is!
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It gets in the way if it's in the front, so put it in the back.
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(Don't put it in the vegetable bin!)
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Easy, right?
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The stalk looks fresh too.
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I cut off the bottom end.
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And the florets look like this!
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None have opened up.
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Here I bought a set of 3 broccoli together.
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I used one, and left the other two for 2 weeks.
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They stayed fresh even while we were away on vacation.
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The 3rd broccoli will be in the refrigerator for the 3rd week.
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So...here's how one of the broccoli stalks looks 9 days later (22 days after I bought it).
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It looks fine so far.
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Some parts have turned yellow and the flowers have opened.
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The stalk is just fine!
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I cut the bottom end off.
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So as you can see, I discovered that with this storage method the broccoli will keep for at least 3 weeks or so and be fine.
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If you store it in the front of the refrigerator, the temperature around the broccoli will fluctuate every time you open and close the door.
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So, I is a good idea to store the broccoli in the back of the refrigerator.
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Probably no one buys just one stalk of broccoli and stores it in the refrigerator for 3 weeks, but in any case, it will be fine in there for 1-2 weeks.